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Petr Ludwig is a science popularizer, entrepreneur, and consultant for Fortune 500 companies. He is the author of the bestselling book The End of Procrastination, a book dedicated to overcoming the habit of putting off tasks and responsibilities. His book has been translated into more than 10 languages and sold over hundreds of thousands of copies globally.

Petr is the founder and CEO of the company, which applies the latest scientific findings in neuroscience and behavioral economics to help individuals and companies in their sustainable growth. His core fields of interests are a purpose at work, value-based leadership, and critical thinking.